Most visitors that enter a site on a specific page, don’t read the page (completely). Instead, they will scan the page for something they are looking for, or something they find interesting. If they don’t find anything that is worth taking some time to read, the page will be closed and the visitor is lost in cyberspace.

This event can be quite a frustration to a webdeveloper or content writer. You do want your visitors to actually read your content, not just scan around and leave the page again. In order to do this, you have to grab the visitors attention in the first few seconds of their visit.

Photo by moriza

In my previous articles, I’ve mentioned this before. In this article, we’re actually going to improve your pages and content. This will improve the time visitors spend on your pages, it will improve your popularity and besides that you can improve your income (if you want to earn money via the internet). Read more »

Anchor texts or link lables have always been a subject within webdevelopment, that doesn’t get all the attention it deserves. In short the anchor texts can determine the ranking search engines will award to the page that’s linked to.

Photo by paal

Links connect all the pages on the internet with each other. It’s important that people link properly, for both visitors and search engines. Anchor texts are the visible, clickable texts of hyperlinks. But why is it so important to use quality anchor texts and what exactly are quality anchor texts? Read more »

The costs of a advertisement are connected to the position and the frequency of displaying the advertisement. Off course, a banner in het header costs a lot more to display, than a banner in the footer of the same website. More people will notice the banner in the header, so it is likely more people will click on it, causing more income and so the circle is complete.

Photo by audreyjm529

Every website you visit, every weblog you read, advertisements are everywhere. Thinking about it makes me wonder about the ugly and rude positioned advertisements control a lot of sites today. Advertisers do everything they can, to make advertisements as attractive as they can, to make people click on it. But the amount of clicks is also affected by the position of the advertisement. Read more »