There are several guidelines and tutorials to be found on the internet about how to advertise in a proper way. I wrote one aswell, about efficient and user friendly advertising. But there are just a few articles that include the converting of the visitors (to customers).

Photo by Wrote

This takes us to the second part of effective advertising. What to do with all the visitors that enter the website via advertising? What is the page on which the new visitors will ‘land’ and is it properly designed? Read more »

The large amount of websites that are present on the internet today makes it hard for a single website to grab the attention of the visitors. For each website there are multiple alternatives and that makes it important to grab the attention of the visitor in the first seconds of their visit.

Photo by foto3116

There are multiple ways of grabbing your visitors attention. The page where the user enters the website, wether it’s the homepage or a specific landing page, needs to make clear what the visitor can and (obviously) can’t find on the website.

Visitors of a website in the year 2008 don’t go pogosticking around to check where they can find the information they need. They want it right that moment, in the right spot, or else they will leave to find the information on another website. Read more »