Imagine yourself working on your blog, from day to day. Struggling to find your way into the blogosphere and fighting for your existence. Many blogs will not survive the battle, but a few will survive. Large companies that interact with the bloggers (that write about them) can have great value for a blogger.

Photo by bopuc

Yesterday, the blog The Next Web wrote a review about Blippr. Today, I found the next article in my RSS-reader which told me that Blippr gave 250 beta-invites to the readers of The Next Web. This is a great move from the guys at Blippr, more companies should interact with bloggers like this!

The readers of The Next Web have read the article yesterday and perhaps they are interested. If they visit the blog again today, they will find themselves a way to actually use and try the product. No doubt they will get enthusiastic and try it immediately (at least I did)!

Approach your readers, fast and easy

It’s obvious that Blippr will get lots of exposure, due to this action. This is a free way to promote their services in a ‘unique’ way. If Blippr will perform this trick at 10 blogs, suggesting that from each blog there are 50 serious testers per blog, this means 500 serious testers for their software, instantly!

The readers of blogs like The Next Web are interested in new media and this means they would really like to test new software like Blippr.

Generating incoming links

Besides the large amount of testers, take a look at the amount of bloggers that will write their own piece about Blippr (including this article). This gives Blippr a wonderful start in the world of (new) social media and because of their nice action to interact with bloggers, I’m joining the club of linkers.

Other companies should use Blippr as a example. Rewarding bloggers for all the work that the bloggers do for the companies. Good luck Blippr, I hope to see your great actions again sometime and I will have a look inside the beta soon.

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