There are litteraly tons of posts about Digg to find on the internet. But just a few describe what to do with all the traffic that comes from a succesful post on the frontpage of Digg. Besides gaining thousands of hits within a few minutes and you can patch up your weblog and website to be able to cope with all the traffic, what will happen if the site or blog stays online? You need to grab the attention of all the new visitors and make them come back for more.
Photo by WayTru
You must see the frontpage of Digg as your minutes of fame. For as long as the post is visible on the frontpage of Digg (or still the second page in some cases) you must convert the new visitors into readers by showing what you’re website looks like.
Diggers have small amounts of time (for each site)
The people that will visit your article via Digg have a small amount of time. This means that we need to grab the attention of the new visitors and make them willing to explore the rest of the website.
You made it to the frontpage of Digg, this means you have loads of buddies who are willing to vote for you, or your article really has some potential. There are several things we can do to stretch the time a visitor is willing to spend on visiting your article and get maximum profit out of this succes.
- Related articles will extend the article, so we should show them under or next to the article (if we haven’t done that already).
- Welcome the visitors via Digg, by informing them about your RSS feed. Nothing works better to gain more returning visitors than having a proper place to show your RSS feed. People don’t want to look for it, they want to get it instantly.
- Pay more attention to comments, you now have the chance to convince people that you’re blog is worth reading. This includes your own comments! Your articles are step 1 people need to like, but what will happen when you write informative and quality content, while being rude and offensive or not responding at all in the comments? Exactly, people will go away and they won’t come back.
Now is the time to launch a contest
If you’re thinking about launching a contest on your website/blog, now is the time to do so. Make sure you advertise enough on your own website. Use banners that are well designed to inform the visitors that you are having a contest.
Don’t experiment with popups and other annoying things to inform your new visitors (and potential readers) about contests or anything like that. The countereffect of your intention will more likely to happen.
Keep in mind that most visitors via Digg are not average internet users, they won’t fall for all contests. Be sure that you have something to offer and let your visitors know that you have it!
Thing you really, really shouldn’t do
While you have a popular article on Digg there are dozens of things you should (and must) do. But there are also things you really shouldn’t do. A small overview of the thing you should stay away from by far;
- Don’t try to maximize income in this period, you should treat the visitors via Digg as normal visitors and readers. Pages stuffed with advertisements that aren’t there on normal pages, will be clicked away instantly. It won’t do your image any good.
- Don’t act any different than you normally would, once you have some returning visitors, they will notice the changes and will disappear once they don’t like your real attitude. Just stay the way you are, your readers will like you the way you are, not the way you pretend to be.
- Don’t make the new visitors feel any different, in a negative way because they are also just visitors. It’s okay to put a little message on, to specially welcome the visitors via Digg, but every visitor counts. You have to treat them like persons, not like visitor #3123. Stay personal and focus on converting each new visitor as a reader.
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